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Quotes & Comments…

“If we command our wealth, we shall be rich and free. If our wealth commands us, we are poor indeed.”
– Edmund Burke, Politician & Author

“The budget is not just a collection of numbers, but an expression of our value and aspirations.”
– Jack Lew, American Attorney and Politician

“We embrace the shoestring budget. We like being limited by the constraints. It inspires creativity.”
– Charles Lincoln Neal, American Entertainer

“Budgeting has one rule: Do not go over budget.”
– Leslie Tayne, Business Woman, Author & Business Debt-Related Attorney

“A debt problem is, at its core, is a budget problem.”
– Natalie Pace, Author

“Fortune sides with him who dares.”
– Virgil, Roman Poet

FM Broadcast – Summer 2019
Budgeting for 2020- CFOs Weigh In

Fm Broadcast Header 1

As companies head into the formal “budget season” of the year, some of our discussions with clients have included concern about the uncertainty of the economy in 2020. So, we wanted to share some insights from CFOs in our network. We know – exciting stuff! As one CFO we interviewed sarcastically said, “This newsletter topic should have people on the edge of their seat.”

What does your company do well when it comes to the budgeting process?

  • To keep our budgeting process organized, we collect and develop revenues and expectations by department. Because we’re smaller, it’s a lot easier to get people to go through the process. They have a harder time hiding from me!


  • We spent a lot of time on budgeting and linking it with our strategic planning and pushing down to our performance goals. For us, planning & budgeting is continuous. Because we learn more about our business and the market at our quarterly reviews, when we get into the formal budgeting process, we’re really just confirming what we already know.

What are your biggest budgeting headaches?

  • Getting forecasted revenue for the next year from sales. Because it’s often difficult to get information from customers, the sales team sometimes avoids going through the effort. They prefer to guess instead of really digging in and doing it the right way.


  • The biggest headache is predicting revenues and the complexity of completing it by entities and rolling it up into a consolidated picture.


  • Our biggest headache was transitioning budgeting from an accounting/control type of activity to one that puts the right plan (budget) in place for the next year in a way that gets people engaged and helps drive to success and accountability. We continue to emphasize our corporate goals for the next year and how each department helps to achieve the larger goals. This then drives individual efforts. If everyone focuses on the right job and activities, corporate goals should be achievable.

Which department/function(s) do you expect to receive the largest increase in resources at your company for 2020?

  • Looking at some of the customers we’re going after, that will take a lot of back-office support (supply chain, logistics). Sales will also require more resources.


  • Our resources are really focused on sales and marketing for 2020.


  • Digital marketing, customer engagement, and brand building efforts.

On a scale of 1-10, 1 being “I’ve got a bad feeling about next year…” and 10 being “Everything is Awesome!”, how do you feel about 2020?

  • Probably 5-7 range. Consumer spending and jobs are still strong, but the uncertainty around trade and the 2020 elections is too high.


  • I’d give my rating a 5- It’s hard to say if the economy is going to be positive, as it’s much more volatile now for so many reasons.


  • I would give it a 4. The tariffs are going to hurt us (a CPG business) starting 9/1/19 so there is significant unknown risk from that. If we weren’t expecting the tariffs, we would be planning for 10-12% growth in 2020.

What are some of your budgeting insights? Hit reply & share with us! – The FlemingMartin team




Client Snapshot


Since 1966, Camping World has grown from a single store in Bowling Green, Kentucky to the nation’s largest retailer of recreational vehicles, accessories and RV-related services. As an industry leader, Camping World is always looking for new and better ways to enhance their customer’s outdoor experience. With over 130 SuperCenters nationwide, a full-service call center and comprehensive website featuring thousands of quality products for RVs, camping, towing and outdoor living, Camping World is the premier one-stop-shop for everything RV.

Camping World Rv

FlemingMartin recently recruited Camping World’s Chief Financial Officer: Camping World (NYSE: CWH) Names Mel Flanigan as Chief Financial Officer.

FlemingMartin News

Fm Team Group

On the personal front, Chelsea DuHaime joined us in 2018 as an Executive Search Analyst to help with FlemingMartin’s business development, marketing strategy, and executive search research out of our San Francisco Bay Area office. After a year of exceptional work, we are pleased to announce that Chelsea has been promoted to Executive Search Associate and is now actively recruiting top executive talent. Congratulations, Chelsea!

Blue Angels

In the meantime, the FlemingMartin team is gearing up to celebrate another year of growth by bringing select clients and friends onto the San Francisco Bay to enjoy the Blue Angels Demonstration during Fleet Week this October. If you want to support our veterans, please visit the Blue Angels Foundation and join us in making a donation today. For more information on FlemingMartin executive search, please visit:


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