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Tempe, AZ, September 11, 2023 – FlemingMartin is pleased to announce that Gen™, a multinational software company that provides cybersecurity software and services through its trusted Cyber Safety brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner, has announced Ian Bednowitz as their new GM, Identity and Privacy. In this role, Ian will oversee the global product strategy for several core product lines, including the company’s US identity theft protection brand, LifeLock.

Ian Bednowitz is an accomplished GM with 20+ years of demonstrated success and expertise in developing and executing B2C business go-to-market strategies with a focus on building new cross-border e-commerce businesses. During his time at eBay, Ian built up and led the Company’s import/export business in China and India. In his most recent role with eBay, his focus was on Trust & Safety where he managed $4B+ annual returns and claims volume, focused on increasing speed and resolution and protecting users from abuse. Earlier in his career, Ian spent time as a consultant with Bain & Company.

Ian holds a B.A. from Cornell University and an M.B.A., from Northwestern University – Kellogg School of Management.

FlemingMartin completed this search in 41 days.


Gen Digital Gen (NASDAQ: GEN) is a global company dedicated to powering Digital Freedom through its trusted Cyber Safety brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. Gen empowers people to live their digital lives safely, privately, and confidently today and for generations to come. We bring award-winning products and services in cybersecurity, online privacy and identity protection to more than 500 million users in more than 150 countries.


Flemingmartin Full Logo Color FlemingMartin is a leading retained executive search firm that partners with Boards, Venture Capital Firms, and C-Level executives to build successful, execution-focused management teams. The Firm’s principals are trusted advisors and business partners who enable companies to gain powerful, far-reaching, and lasting contributions from their executive-level human capital.