Diamond Bar, CA, July 1, 2025 – FlemingMartin is pleased to announce that SEMA, a trade association that consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street-rod builders, re-stylers, car clubs, race teams and more has hired Kristy Lake to be their Vice President of Human Resources.

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SEMA, the Specialty Equipment Market Association founded in 1963, represents the $51.8 billion specialty-automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, Nev., and the Performance Racing Industry (PRI) Trade Show in Indianapolis, Indiana. sema.org

FlemingMartin is a leading retained executive search firm that recruits exceptional executive talent for life sciences and technology companies nationwide. The Firm’s principals are trusted advisors and business partners who enable companies to gain powerful, far-reaching, and lasting contributions from their executive-level human capital. flemingmartin.com