Skip to content

Turlock, CA, October 26, 2020 – FlemingMartin is pleased to announce that MedicAlert Foundation (MAF), a global, non-profit organization that pioneered the use of medical IDs and offers a 24/7 emergency response service, has hired Karen Cassel to be their new Chief Executive Officer.

Karen will work closely with the board of directors and leadership team as the Company plans to expand its digital health presence. Karen will be responsible for MAF’s operational and financial performance, focused on forging partnerships, increasing investments, and acting as the overall strategic marketing and communications voice.

Karen is a transformative executive who truly cares about the organizations she serves. As CEO & SVP of Caring, a Bankrate Company, Karen significantly improved the company’s performance and drove the business to profitability by focusing on business growth through partnerships, branding, technology, and culture. Prior to Caring, Karen served in progressively senior roles at various digital marketing companies. In addition, she offers extensive board of directors’ experience as well as excellent leadership and mentoring skills. Karen earned an MBA from Stanford and a BS from Tufts.


Medicalert LogoMedicAlert Foundation (MAF) is a global, non-profit organization that has saved 4 million lives by pioneering the use of medical IDs and offering a 24/7 emergency response service. Known for delivering the most dependable, responsive, and trusted Emergency Identification and Medical Information Network, the Company provides the functionality of an e-health information exchange. By providing life-saving support to members across the world, MedicAlert’s mission is to save and protect lives by sharing vital information in their members’ moment of need.


Fleming Martin Color Logo Medium 72 PpiFlemingMartin is a leading retained executive search firm with offices in Northern and Southern California. FlemingMartin partners with Boards, Private Equity Firms and CEOs of companies to build successful execution-focused management teams. FlemingMartin focuses on the Life Sciences, Technology, and Financial Services industries. The Firm’s principals are trusted advisors and business partners who enable companies to gain powerful, far-reaching, and lasting contributions from their executive-level human capital.