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Lompoc, CA, June 27, 2016 – FlemingMartin is pleased to announce that DenMat Holdings, a leader in high-quality products for dental professionals, has hired Matthew Whelan to be their new Senior Vice President of Sales.

With more than 25 years of experience in the dental and medical device industries, Mr. Whelan has established a reputation for improving competitive performance by developing winning strategies and tactical solutions. Over his distinguished career at Brasseler USA, Mr. Whelan built a high performance sales organization from the ground up, dramatically increasing market share while leading to a successful acquisition by Henry Schein, Inc. (NASDAQ: HSIC). Mr. Whelan has similarly driven growth in senior executive roles with Modern Dental, Waypoint Dental, Amann Girrbach America and KaVo America. Mr. Whelan, a proud graduate of the University of Georgia, holds a Bachelor of Science degree in Agricultural Economics.


DenmatDenMat Holdings, LLC ( is a leader in high-quality dental products for dental professionals in more than 60 countries around the world. DenMat makes and assembles most of its products at its world headquarters on the Central Coast of California. DenMat offers three main product categories: Consumables, Small Equipment, and a full-service Dental Laboratory.


Fm IconFlemingMartin, LLC ( is a leading retained executive search firm with offices in Northern and Southern California. FlemingMartin partners with Boards, Private Equity Firms and CEOs to build successful execution-focused management teams. FlemingMartin focuses in the Technology, Manufacturing, and Consumer Products & Services industries. The Firm’s principals are trusted advisors and business partners who enable companies to gain powerful, far-reaching, and lasting contributions from their executive-level human capital.