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Santa Monica, CA, September 27, 2021 – FlemingMartin is pleased to announce that Bird Rides (NYSE: BRDS), the leader in electric vehicle transportation, has hired Will Lee as their new Senior Director of Product.

Will is an accomplished product leader with 10+ years of experience with consumer internet and SaaS at venture-backed companies. Will brings deep mobility experience to Bird along with a deep passion for the micro mobility space.

Will joins Bird from Lime where he was responsible for managing a suite of user engagement products where he partnered cross-functionally to understand stakeholder needs, build product roadmaps, and communicate product progress. Prior to Lime, Will was a Product Manager for Strava and was able to grow user base from 15% to 30%, and enable businesses and non-business organizations to plan local activities. Earlier in his career, Will held various product roles for FactoryX (Google), Wikia and eBay. Will is also a three-time Jeopardy champion. He earned his MBA from The University of Chicago Booth School of Business, and holds a Bachelors Degree from Harvard.


Bird LogoAbout Bird Rides

Bird is an electric vehicle company dedicated to bringing affordable, environmentally friendly transportation solutions such as e-scooters and e-bikes to communities across the world. Founded in 2017 by transportation pioneer Travis VanderZanden, Bird’s mission is to make cities more livable by reducing car usage, traffic, and carbon emissions. Bird provides fleets of shared micro electric vehicles to riders in more than 300 cities On May 12, 2021, Bird announced that it entered into a definitive business combination agreement with Switchback II Corporation (NYSE: SWBK).


Fleming Martin Color Logo Small 72 PpiAbout FlemingMartin

FlemingMartin is a leading retained executive search firm with offices in Northern and Southern California. FlemingMartin partners with Boards, Private Equity Firms, and CEOs of companies to build successful execution-focused management teams. The Firm’s principals are trusted advisors and business partners who enable companies to gain powerful, far-reaching, and lasting contributions from their executive-level human capital. For more information, visit