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San Francisco, CA, February 4, 2019 – FlemingMartin is pleased to announce that Airbnb, a marketplace and hospitality service leader, has hired Patty Urda for their newly created Talent Systems Solutions Architect role.

Ms. Urda brings excellent experience to Airbnb from her background in HR Technology, Operations and Analytics. She is a strategic leader who is passionate about building collaborative business relationships across organizations and has a tremendous depth of knowledge within the Workday platform.

Ms. Urda was most recently Yelp’s Senior Manager of People Operations Services, HRIS & People Analytics where she was in charge of leading the People Operations Services, HRIS, People Analytics and Global Mobility functions. Earlier in her career, Ms. Urda directed HRIS and HR Operations for Silicon Valley Bank, a US based high-tech commercial bank, and Charles Schwab, one of the largest banks and brokerage firms in the United States.

Ms. Urda received her BA in Business Administration and Sociology from the University of California, Berkeley.


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Airbnb is a leading online marketplace and hospitality service which offers lodging, primarily homestays, or tourism experiences. Airbnb uniquely leverages technology to empower millions of people around the world to become hospitality entrepreneurs.



Fleming Martin Color Logo Large 72 PpiFlemingMartin is a leading retained executive search firm with offices in Northern and Southern California. FlemingMartin partners with Boards, Private Equity Firms, and CEOs of companies to build successful execution-focused management teams. The Firm’s principals are trusted advisors and business partners who enable companies to gain powerful, far-reaching, and lasting contributions from their executive-level human capital.