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Proven Leader Will Oversee Company’s Financial Strategy

NORTH HILLS, Calif., Aug. 23, 2011 – Munchkin, Inc., leading designer and manufacturer of clever infant and toddler products, today announced the appointment of Gary Rolfes as Chief Financial Officer. Rolfes will leverage his extensive financial management experience to further the company’s international expansion plans.

“Adding Gary as CFO provides the high caliber leader we need to continue to achieve our aggressive growth objectives,” said Steven B. Dunn, chairman and chief executive officer of Munchkin, Inc. “Gary’s expertise in global expansion, mergers/acquisitions and the juvenile industry will support us in our goal to rapidly grow our business both domestically and internationally.”

Rolfes has more than thirty years of diverse financial leadership experience, developing business strategies and executing against challenging growth expectations. Most recently, he served as Chief Financial Officer at LRN Corporation and has also held top executive positions at Mattel, Inc. and Candle Corporation. During his twelve years at Mattel, Gary served as Senior Vice President of Business Planning in the International Division and as Senior Vice President and Corporate Controller. He led finance teams in various regions around the globe, was an advisor in developing the company’s international strategic plans and a key player on the successful acquisition of Fisher Price.

“During my career, I have led global finance organizations and developed strategies to grow companies both large and small. At Munchkin, I expect to identify international growth opportunities, create an efficient infrastructure to support business expansion and continue the already strong history of profitable growth year over year,” said Rolfes.

The executive search firm FlemingMartin LLC assisted Munchkin in the recruitment and appointment of Rolfes’ position.

About Munchkin, Inc.
Founded in 1991, Munchkin, Inc. is a private company that creates innovative baby and toddler products across a broad range of categories to excite, delight and make life easier for today’s parents. As one of the top brands among parents with young children, Munchkin continuously introduces ground-breaking technologies in safety, care, feeding, and travel that redefine what baby products can achieve. Munchkin owns more than 100 patents, with many additional patents pending, and has won more than 80 industry awards, including the coveted Target® Corporation Partner Award of Excellence. Munchkin products can be found at retail outlets across North America and internationally. For more information, visit

About FlemingMartin, LLC
FlemingMartin LLC is a leading retained executive search firm with offices in Northern and Southern California. The Firm partners with Boards and CEOs of companies nationwide to build successful execution-focused management teams. FlemingMartin focuses in the Technology, Manufacturing, Consumer Products & Services, and Energy industries. The Firm’s principals are trusted advisors and business partners who enable companies to gain powerful, far-reaching, and lasting contributions from their executive-level human capital. For more information, visit