Salt Lake City, UT, July 27, 2026 – FlemingMartin is pleased to announce that The Fundworks, a financial services company which helps small business owners access the funding they need, has hired Jeff Poulton as their Vice President of AI.
Jeff Poulton is an innovative AI leader with 20+ years of experience which includes product and engineering expertise. Most recently, he led the product function at Roster, the brand ambassador platform for ecommerce and DTC merchants on Shopify, BigCommerce, and WooCommerce. Successfully able to drive AI adoption, Jeff has excellent experience building automated workflows and deploying custom-built AI tools to production environments. Entrepreneurial at heart, he founded Rocketmade and served as CEO to support various VC-funded startups and partner with myriad founders and teams. At the outset of his career, Jeff was a software engineer at Accenture. He holds a BS in Information Systems from the University of Utah – David Eccles School of Business.

Since 2015, The Fundworks has been a mission-driven provider of tailored capital solutions, helping small business owners access the funding they need when traditional lenders fall short. The Fundworks transforms goals into growth through trust, solutions, and unwavering support, making every opportunity a long-term, successful partnership. For more information, visit thefundworks.com.

FlemingMartin is a retained executive search firm focused on building exceptional teams in the Technology and Life Sciences sectors. We partner with CEOs, Boards, and Venture Capital as trusted advisors who enable companies to gain powerful, far-reaching, and lasting contributions from their executive-level human capital. Learn more at flemingmartin.com.
